Communication case study
Content compression is the most efficient way
When you've finished a website for you or your client, then the time of optimization comes. You've created an amazing design with full width slideshow, blog views, banners...
There's a lot of tools and tricks to optimize a website, overall you there's 2 main things to handle:
- The server side optimization
- The content side optimization
Fast loading time is better for SEO
The most efficient tools are definitively caching content, CDN and content compression combined.
Optimization will improve your SEO rank with a better Google crawling frequency and will keep your visitor on board. Let's go back to our communication website example.
The page analyzed: A famous car manufacturer, Lexus.com, 100M visitors per day
Elements: Car presentation, full width slideshow
Image optimization: Before optimization, image size are 631KB, after it's only 372KB, it's 41% better.
How much time visitors will save
|Before, loading time in sec||After, loading time in sec|
|@3G/3G+ mobile speed||19||11|